How to build AI SaaS Startup using Shopify
How James Devonport Built UserLoop Using No-Code Tools
In this episode of AI stories, you will meet James Devonport who started his career as a tech consultant and product manager. He discovered Bubble in 2017 and has been building apps since then. His current project, UserLoop, is a Shopify app that helps merchants collect and analyze customer feedback.
Building UserLoop
James built the initial version of UserLoop over Christmas, starting with a simple email feedback system. The app now includes feedback collection at checkout, multiple surveys, video questions, AI summaries, and Shopify integration. He chose Shopify for its user base and API capabilities.
Tools Used
Bubble for the main application
Mux for video processing
Tinybird for database storage and analytics
OpenAI GPT-4 for summarization
Postmark for outbound emails
Enhancing with AI
James implemented ChatGPT-4 to improve onboarding and retention. The AI, trained on e-commerce best practices, helps merchants write effective survey questions, email subject lines, and summarize responses.
Business Model and Growth
UserLoop follows a standard SaaS model with tiered pricing plans. Growth has primarily come from the Shopify App Store, SEO content, and paid ads. Feedback from merchants has driven the addition of new features and improvements.
Challenges and Overcoming Them
The biggest challenge has been acquiring and converting users. James highlights the importance of early feedback and iterating based on user needs. No-Code tools have allowed for rapid development and adaptation.
Key Numbers
Hundreds of Shopify installations
Over a million pieces of customer feedback processed
Consistent month-over-month growth
Advice for No-Code Makers
James advises launching early to get customer feedback and avoid building unwanted features. Early feedback is crucial for guiding product development.
Learn More
Follow James on Twitter for more insights.
7 Cool Finds
No-Code MVP Bootcamp: Bring ideas to life in 30 days.
Limey: Create stunning one-page websites.
"Maker Mindset" by Stephen Campbell: A must-read book.
Meco: Read newsletters without distractions.
PixieBrix: Personalize web applications.
Minimalist Hustler: Daily email with online money-making tips.
AgentGPT: Deploy AI agents without technical knowledge.
Conclusion
James Devonport’s story of building UserLoop demonstrates the power of No-Code tools and the importance of user feedback. His journey offers valuable lessons for aspiring entrepreneurs in the No-Code space.